strategeriffic

Other trendy buzzwords have sprouted in reaction to what came before. Executives who a few years ago constantly used the word "strategy" now talk about "execution." "The pendulum has swung from endless talk about strategy, which in many cases was never followed, to getting things done," says Michael Mankins, a managing partner at management consultant Marakon. But he doesn't want to throw out an appreciation for intelligent strategy. "If you have a bad strategy, no amount of good execution will help," he says.

This is so awesome, because we got an e-mail from the president of the company the other day. It began...

As many of you know, [we have] been working for the past 18 months to complete a strategic plan that will help guide our research and business strategy through 2010 and beyond...

This is gonna be a fucking awesome strategy.