Wednesday, November 16, 2005

re: Hey, Assholes at Fox

Q: Did Fox just really cancel "Arrested Development"? Say it ain't so!

A: Well, technically, it's not so. Fox will air the first 13 episodes, but it decided last week not to pick up the "back nine," as they say in the business. That's different from being canceled. (There was some confusion earlier as to whether Fox had ever promised a full 22 episodes to "AD." It hadn't. The network waited to see if the ratings were good before committing to the back nine. The ratings were not good, settling in at roughly 4 million viewers compared with about 6 million, on average, the last season. Either year you measure it, not good. Now, when a network cuts, or doesn't extend, your season order, that's usually a terrible sign. That's usually death. But remember, "AD" was cut from 22 to 18 last year and still returned.

As the rest of the column makes clear, Fox did the show no favors, with barely any promotion at all, and a stupid, stupid, stupid decision to move the show to Monday nights.

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